Oct 6, 2026
Brian discusses a wave of rebranding stretching from Washington to Silicon Valley: a new executive order replacing "artificial intelligence" with "Super Intelligence," tech giants describing their data centers as factories, and one of the most famous nuclear plants in America returning under a new name. Brian breaks...
Oct 5, 2026
Brian discusses a blunt claim from Gwynne Shotwell, President and COO of SpaceX, at the 2026 All-In Summit: there is no such thing as a people manager. In Shotwell's view, every manager has to be able to do the work their team does, and the real job of leadership is clearing the way so talented people can perform. Brian...
Oct 2, 2026
A culture of winning is a culture that sets the groundwork for success.
What are the characteristics of a winning culture and how do you incorporate them into your organization to achieve success?
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Oct 1, 2026
In this episode, Brian Gubernick breaks down one of the biggest lies in business: that showing up is enough. Pros in sports spend countless hours preparing their bodies and minds so when the lights come on, their performance isn’t a surprise — it’s the inevitable result of disciplined work.
So why do so many...
Sep 30, 2026
Brian Gubernick shares a powerful concept inspired by endurance athlete James Lawrence, aka the Iron Cowboy: your bag of whys. It’s not just one big reason, it’s a deeply personal collection of motivations you can reach for when discipline and willpower aren’t enough.
Brian opens up about his own “bag,”...