Dec 31, 2025
Most people will tell you never to quit. But what if that’s the wrong advice?
Brian revisits one of the most counterintuitive and important topics he’s ever covered: Quitting. When is it justified? When is it weakness? And how do you know the difference?
With the economy in flux, the market shifting, and...
Dec 30, 2025
Endurance isn’t just about crossing finish lines, it’s about how you respond when the voice in your head tells you to quit.
In this episode, Brian takes lessons from his years of endurance racing and unpacks how they directly translate to business and entrepreneurship.
From building a contingency plan for the...
Dec 29, 2025
We’ve all heard the phrase: how you do anything is how you do everything. It’s been tossed around in locker rooms, boardrooms, and leadership meetings so often that it risks becoming just another motivational bumper sticker. But this principle runs deeper than most people realize, it’s a blueprint for identity.
In...
Dec 26, 2025
Entrepreneurs are taught to move fast and decide quickly—but not every decision deserves urgency. In this episode, Brian breaks down Falkland Law: if a decision isn’t forced, don’t make it yet.
Many bad outcomes don’t come from bad decisions. They come from unnecessary ones—made to relieve discomfort,...
Dec 25, 2025
Brian shares a powerful true story from Christmas Eve, 1944, during the Battle of the Bulge, where one woman’s courage and conviction created peace in the middle of war and saved lives on both sides.
Leadership isn’t about rank. It’s about standards. Even in the darkest moments, you control the temperature of the...