Jul 30, 2026
There's someone on Brian's team he had no relationship with. Not a bad one — a nonexistent one. So he did something deliberate: in two separate meetings, he set her up to win in front of her colleagues.
In this episode, Brian makes the case that opportunity is something leaders build and hand over, not something they...
Jul 29, 2026
How do you attract talent you think is beyond your reach? Not by selling harder.
In this episode, Brian shares the recruiting framework he's used throughout his career: GOVP. Goal—what is this person aiming to achieve? Obstacles—what stands in their way? Value—what can your company offer (tools, leadership,...
Jul 28, 2026
You know paranoia—the feeling that the world is out to get you. This episode is about the opposite: pronoia, the belief that the world is quietly conspiring in your favor.
Brian shares a personal reflection from two decades in business: almost everything worked itself out over time. The deals that fell apart, the...
Jul 27, 2026
You lay out the plan. You ask if everyone's on board. Everyone
says yes. Then weeks go by and nothing moves.
There's a name for this: the false consensus effect. Your brain
assumes other people think the way you think—so when your team says
yes, you hear commitment. In reality, each person said yes to their
own...
Jul 24, 2026
A month ago, Brian added something simple to his weekly routine: 15 minutes in the steam room or sauna, three to four times a week. In this episode, he breaks down what the research actually says about deliberate heat exposure — including a 20-year study of over 2,000 men that found a 40% lower risk of death among...